Project
Real-estate site
A real-estate theme cut to the brand, the listings and a simple lead capture.
- Year
- 2023 — 2025
- Role
- WordPress
- Team
- 1
- Stack
- WordPress
01
The problem
The company needed to publish its stock and collect interested buyers. A custom directory was more than the case asked; a generic theme did not carry the brand or a short contact path.
02
Technical decisions
Take a real-estate template and cut it: brand, property pages and a simple path for the lead to leave their details. WordPress as the CMS, not a from-scratch build.
A real-estate theme, not a custom site
Listings and property pages already existed in the theme. The work was adapting them to the brand and the real stock, not rewriting a directory.
A CMS to capture leads, not only a showcase
The site had to take details from someone looking for a property, as simply as possible. The theme was cut to that form and the listings, not a decorative catalog.
03
Interface
Brand, listing and property page, lead contact. No public screenshots.
04
Result
Delivered to the client. No publishable lead count or URL. The cut is brand + listings + capture, on WordPress.
05
Learnings
On this job the value is cutting the theme to the flow (publish and capture), not showing off a new stack.